CONSTRUCTING A MILLION DOLLAR BRAND

A no-bullshit guide to launching your million dollar e-comm brand from founders who've actually done it.

Brought to you by the founders of:

What people say

  • "What I’ve found most valuable in the course overall is the ego check it gave me. Or rather, a really rude awakening to what my business needs for the wheels to turn. It’s a lot more than I could’ve imagined."

    - Cam Lennsen

  • "The depth of content, especially in areas like product development, branding, and accounting/financing is impressive and provides a solid foundation for anyone looking to build a successful business."

    - Muneesh Canth

  • "A lot of business courses just talk about business in terms of a thought process, you get way more than that here. This is brains and brauns with tools you can really use."

    - Kaileigh Wicha

  • "I loved the personal stories added in from Tyler, Jason and Shane. You really get a behind the scenes look at their journey's and hear the realities of starting a business that validates you in a way that keeps you going."

    - Sinead Mckenna

  • "This course gets straight to it, no fluff, just nuggets of super valuable information. True to its name, the course provided me with tangible steps on how to reach my business goals."

    - Levi Haouzi

We brought together 30+ years in business, $400 million dollars in revenue & invaluable lessons gained through blood, sweat & tears.

Tyler Handley

Shane Vitaly Foran

Jason Readman

We created this program because we felt too many "business classes" were taught by people who haven’t been there and done it. 

That’s not us. We started from nothing. No money from Daddy. No fancy degrees. Just hard work, intuition, and problem-solving. The result: three successful brands that have collectively generated over $400 million in revenue. We're proof that anyone can do it, including you.

Everything we teach is based on our personal experiences developing products, crafting compelling brands, and scaling them to hundreds of millions of dollars.

This is for you if:

✔️ You’re ready to build a business on your terms and create something that stands the test of time.

✔️ You’re set on scaling an iconic brand.

✔️ You’re ready to hustle. You get it - building a million-dollar brand isn’t a walk in the park. It’s about tenacity, grit, and learning from those who’ve already been through it.

✔️ You need a no-bullshit, real-world guide to cut through the noise and start making moves.

But you’ve been told:

🆇 That you’ll only succeed if you drop $100K and 4 years of your life on some fancy MBA.

🆇 You have to have wealthy connections to build a successful business.

🆇 You need X years of experience first.

🆇 The market is too saturated and your idea will never work. 

🆇 You should drop the dream and stick with a conventional career.

We’re here to say fuck that. As long as you have the ambition, we have the blueprint.

INTRODUCING

〰️

INTRODUCING 〰️

YOUR DIGITAL MBA - WITHOUT THE PRICE TAG

An in-depth roadmap to building your own million-dollar product brand. No BS - just the real-world strategies you need to take your idea from zero to scaled.  

What’s inside

15 in-depth modules covering everything you need to scale to your first million.

  • You’ll learn how to choose the right product category, craft an MVP, and source materials like a pro. We’ll show you how to market and uncover search volume gaps to make sure your product stands out. By the end of this module, you'll have everything you need to launch a product that doesn’t just enter the market but takes it by storm.

  • You’ll learn how to dissect your rivals' strengths and weaknesses, and then you’ll uncover your unique edge. This isn’t about being overwhelmed by a crowded market; it’s about finding your niche and flipping the script. By the end of this module, you’ll know exactly how to differentiate your product and set yourself apart.

  • We’ll start with the basics to make sure you’re fluent in the language of business, and then we’ll dive into constructing a simple, streamlined business plan. This module isn’t about endless theory; it’s about practical steps that set you up for success.

  • Pricing isn’t just about slapping a number on your product; it’s about telling a compelling story of value and positioning. You’ll learn various pricing strategies, calculate the necessary gross margins for profitability, and find the optimal price point.

  • Crafting a killer brand isn’t just about logos; it’s about creating an identity that captivates. We’ll show you how to build a bold, standout brand that not only grabs attention but dominates the market.

  • This module will have you weighing the pros and cons of teaming up versus flying solo, and we’ll help you choose the best path for your situation. You’ll master the five US business structures, navigate the nitty-gritty of business registration and entity setup, and get the lowdown on trademarking and protecting your intellectual property.

  • In this module, you'll select the perfect platform to power your store and design a website that converts. We’ll hand over our complete tech stack to ensure the most profitability. By the end, you’ll have an e-commerce setup that not only delivers a seamless shopping experience, but maximizes sales.

  • Your first 1,000 customers is the hardest. We’ll hand over our playbook to make it happen fast. Dive into the marketing funnel, master social media, and know what numbers really matter. By the end of this module, you’ll know how to bring in a flood of sales, ensuring your business starts strong and stays unstoppable.

  • This is where we turn accounting from a daunting task into your new best friend. We'll demystify everything - from accounting software to financial statements & cash flow. We'll show you how to track your financial health like a pro. By the end, you’ll have the tools and knowledge to handle your accounting with ease and turn those numbers into strategic power moves.

  • We’ll start by showing you how to pick your first hire — laying the groundwork for greatness. Next, we'll expand your team - showing you how to hire smart, avoid costly mistakes and ditch old-school hierarchies for a flexible, high-performing team.

  • Master the art of efficient warehousing with insights on product labeling, solid supplier contracts, quality control and more. We’ll give you the lowdown on the best software and hardware, and exactly how to manage warehousing & shipping like a pro.

  • In this module, you'll master the ins and outs of leveraging external logistics to streamline your business operations. Explore the extensive range of services offered by 3PLs —from warehousing and distribution to advanced inventory management and order fulfillment. Gain critical insights into the pros and cons of outsourcing logistics, helping you make informed decisions that align with your business's strategic objectives and operational needs.

  • Learn why inventory management is crucial for controlling costs and boosting cash flow. We’ll break down inventory forecasting with easy-to-use templates and key terminology to keep you ahead of the game. Understand how to maintain optimal inventory levels, streamline operations, and make data-driven decisions to keep your business running smoothly and profitably.

  • Once you’ve nailed your first 1,000 customers and gathered crucial feedback, it's time to scale up. That means funding — whether for bulk inventory or ramped-up marketing. In this module, we’ll break down how to figure out the capital you need, explore various funding options, and dive into four key methods to secure the cash you require. We’ll also share the exact numbers from our funding journey with Inkbox.

  • Building a business isn’t just about crossing off milestones; it’s a journey of intense personal growth. In this module, we’re diving into staying grounded, confronting imposter syndrome, and spotting the silver linings when the going gets tough. We’ll also cover why taking care of your health is non-negotiable and how complacency can derail even the best ventures.

This program includes:

VIDEO & TEXT-BASED LESSONS

Get lessons straight from us - like we’re grabbing a drink and dropping the unfiltered advice you’d get from a trusted friend. We’re sharing the insider knowledge we wish we had when we started.

CUSTOM TEMPLATES

These aren’t some cookie-cutter, one-size-fits-all tools. We’ve taken the exact templates we used to build our million-dollar brands and made them adaptable for you.

REAL-WORLD CASE STUDIES

Get up close with the numbers that shaped our decisions, the strategies that paid off, and the blunders we made along the way.

Here’s everything you get:

✔ Lifetime access to the entire Blueprint program ($8,997 value)

✔ Custom templates ($2,997 value)

✔ Real-world case studies ($1,997 value)

✔ Our exact tech stack ($1,997 value)


Total value: $15,988

1% the cost of school.

4% of the time commitment.

Up-to-date information instead of dated marketing books.

Proven tactics from industry vets with 30+ years of experience.

LIMITED-TIME ONLY

LIMITED-TIME ONLY

Don’t waste your money on business school.

Join The Blueprint before Nov. 15 at midnight EDT to save $2,000:

PAY IN FULL

1 PAYMENT OF:

$2,997
$997

✔ Lifetime access to the entire Blueprint program

✔ Custom templates

✔ Real-world case studies

✔ Our exact tech stack

*paying in full saves you an additional $99 over the payment plan

PAYMENT PLAN

4 MONTHLY PAYMENTS OF:

$625
$274

✔ Lifetime access to the entire Blueprint program

✔ Custom templates

✔ Real-world case studies

✔ Our exact tech stack

Trust your gut

If you’ve got that fire - the kind of drive that tells you to go big or go home - this is your time. Bet on yourself. Why settle for anything less than the best chance of making it happen?

This is your playbook for taking bold action and achieving real results. We’ve distilled decades of industry wisdom into actionable strategies and insider tactics that have fueled some of the most successful brands out there.

Don’t play it safe or stick to the status quo. Don’t listen to the people that tell you you can’t do it. Trust your gut and get to work.

FAQs

  • No problem - this program’s got you covered. We’ll help you hone your vision and find your path. Dive in, get clear, and turn your biggest ambitions into a concrete plan. We’re here to ignite your potential and set you on the right track.

  • This program kicks off when you’re ready to take charge. It’s all about you — you set the pace and control the timeline. There are no rigid schedules or deadlines. You’ll tackle the content at your speed, fitting it around your life and making it work for you.

  • We don’t offer refunds. Why? Because this is a digital program, and once you’ve accessed the materials, it’s game on. We’re confident in the value and impact of this course, but if you're not ready to commit, this might not be the right fit for you. If you’re in, dive in and get ready to transform your business.

Something else? Email us any questions at hey@brandblueprintcourse.com

Build YOUR million-dollar brand

This course was developed in collaboration with online course specialist, Louise Henry.

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